Network Traffic Analysis Market Size To Reach $ 5.69 Billion By 2028


The global network traffic analysis market size is expected to reach $ 5.69 billion by 2028, with a CAGR of 9.7% from 2021 to 2028, according to a study conducted by Grand View Research.

Network Traffic Analysis (NTA) includes general network operations and management; record, examine and analyze network traffic for performance and security; and identify anomalies.

The increasing penetration rate of the internet, the changing consumer preference for online platforms, the continued adoption of the Bring Your Own Device (BYOD) trend and the subsequent upsurge in cybercrime have triggered the need to manage traffic effectively. and the complexity of the network, resulting in the demand for advanced network management systems.

The State of the Network Traffic Analysis Market

  • The software segment dominated the market in 2020 with a revenue share of over 60% as companies continued to adopt various network traffic analysis software to manage network traffic.
  • The cloud segment is expected to grow during the forecast period due to the benefits, such as cost reduction, agility and convenience of data access, provided by cloud-based deployment and continued adoption. of the Work From Home (WFH) policy by organization
  • The small and medium business segment is expected to grow at the highest CAGR from 2021 to 2028 due to the growing awareness of network traffic analysis and its benefits among small and medium businesses.
  • North America dominated the market in 2020 due to the early and aggressive adoption of the newest and advanced technologies, such as IoT and cloud computing, which has driven the demand for traffic analysis solutions. network in the regional market.

Cloud-based deployment is expected to gain traction over the forecast period as most organizations aggressively adopt home and remote work practices following the outbreak of the COVID-19 pandemic.

Cloud-based deployment provides adequate agility as organizational data can be stored in the cloud and accessed in real time, regardless of location, for more comprehensive analysis. However, cloud-based deployments also increase the volumes of data exchanged over data networks, leading to the need for robust network traffic analysis solutions.

North America accounted for the largest share of global market revenue in 2020. The United States and Canada, which are considered the most developed economies in the North American continent, are also known for the aggressive adoption of the latest and most advanced technologies, such as the Internet. objects (IoT), artificial intelligence (AI) and cloud computing. A strong and well-developed IT infrastructure deployed in the region bodes well for aggressive adoption of network traffic analysis solutions.

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